营销创新 Marketing Innovation

课程涵盖从营销学角度对创新的全面理解 。 它包括小型创业公司和大型企业的创新商业化。 本课程将帮助学生避免在创新商业化过程中出现严重的营销错误，并在创新过程的每个阶段 最大限度地提高营销投入。 This module covers comprehensive understanding of innovations from marketing science perspective. It includes commercialization of innovations both in small entrepreneurial companies and large corporations. This course will help students avoid serious marketing mistakes in commercialization of innovations and maximize marketing input at every stage of innovation process.